The Luring is a psychological thriller about a man, Garrett, who tries to recover a lost memory that took place during his tenth birthday at his family's vacation home in Vermont. Unbeknownst to him, something unspeakable happened and as a result Garrett was found in a non-responsive state by his parents, which subsequently resulted in an extended stay in an institution. Psychiatrists call it dissociative amnesia - a loss of memory due to a traumatic event - but Garrett will soon learn some memories are best kept forgotten.
Nothing is ever what it seems in the sleepy English town of Curiosity as over the course of a never-ending weekend we follow various groups of people whose lives are all interconnected without them knowing it. But they all share one thing in common: curiosity kills.
A group of young men dare a classmate to reach the porch of a legendary old house, said to be haunted by the thirteen victims of a family massacre. In hopes of making a viral video they arm him with a video camera to prove he was there or to capture him fleeing in terror before even reaching the house, as others have. When he doesn't return, the guys must go in to get him. Inside they discover the truth about the house, the fate of their friend and their own fate as well.
